• Tribal knowledge scattered across CRM, call recordings, and slide decks causes inconsistent messaging and slow onboarding
• Enablement content becomes outdated quickly as products, pricing, and competitors change
• SME bottlenecks lengthen book and playbook creation cycles, delaying field impact
✓ 70% faster time-to-first-draft for playbooks and handbooks
✓ 8–15% lift in opportunity conversion after persona-specific guidance is adopted
✓ 40% higher content adoption through role- and stage-tailored chapters