• Unclear purpose and audience, leading to scattered messaging and weak outcomes
• Overuse of jargon and tone mismatch across cross‑functional stakeholders
• Weak structure and logical flow; ideas feel disjointed and repetitive
✓ Faster decisions and approvals due to clearer purpose and structure
✓ Higher engagement and conversion from concise, audience-focused writing
✓ Stronger credibility and trust through well-supported arguments