How to Write a Corporate & Enterprise how to guides

Common Challenges

• Lack of clarity and structure leading to confusing, unfocused drafts

• Inconsistent tone and voice across chapters and contributors, eroding credibility

• Weak arguments and insufficient evidence that fail to persuade executive readers

Benefits

✓ Faster time-to-draft and publication through clear, repeatable processes

✓ Higher reader comprehension and retention with structured, plain-language prose

✓ Stronger executive buy-in and authority via rigorous, evidence-backed arguments