• Unclear audience and value proposition leading to muddled chapters and weak openings
• Disorganized or overgrown outlines that cause scope creep and slow drafting
• Inconsistent voice between expert authority and brand-friendly tone
✓ Sharper clarity and focus that keep readers engaged from chapter one
✓ Faster drafting cycles and predictable timelines with fewer rewrites
✓ Higher persuasive power that translates into conversions and referrals