• Unfocused chapters from scattered deal anecdotes and market facts
• Jargon-heavy prose that confuses non-expert readers and first-time buyers
• Inconsistent voice and tone across chapters written at different times
✓ Faster drafting cycles with fewer rewrites and clearer scope control
✓ Stronger market authority through well-supported, easy-to-read content
✓ Higher reader engagement and conversion to consultations or leads