• Inconsistent structure that buries the core message and weakens narrative flow
• Unclear thesis and value proposition, leading to low reader engagement and conversion
• Overuse of jargon and complexity that reduce readability and trust
✓ Clearer messaging that boosts demo bookings, replies, and conversions
✓ Faster time-to-first-draft and predictable production timelines
✓ Stronger credibility via structured evidence and consistent voice