• Price-based commoditization erodes margins and makes differentiation hard in competitive RFP cycles
• Inconsistent, low-intent leads extend sales cycles and drain BD resources
• Difficulty codifying proprietary methods into a scalable, teachable framework for staff and clients
✓ 30–60% growth in qualified inbound leads within 6–12 months of launch
✓ 15–25% price premium by anchoring value to a named methodology and outcomes
✓ 20–40% shorter sales cycles as buyers self-educate before first call