• Commoditization driving price-based RFPs and margin pressure
• Long, complex sales cycles with too many decision-makers and stalled deals
• Weak market differentiation and unclear category positioning
✓ 30-60% increase in qualified inbound opportunities within 3-6 months post-launch
✓ 8-20% improvement in close rates for opportunities influenced by the book
✓ 10-25% higher average deal size due to premium positioning and perceived IP