How to Write a General Business educational

Common Challenges

• Inconsistent personal brand and diluted thought leadership across channels

• Difficulty converting deep expertise into scalable demand and qualified leads

• Long enterprise sales cycles due to low trust and weak executive credibility

Benefits

✓ Revenue and pipeline: 20–40% lift in qualified inbound pipeline within 6–12 months

✓ Deal velocity: 15–30% reduction in average sales cycle for complex B2B deals

✓ Authority and reach: 2–5x increase in earned media, podcast invites, and keynote requests