• Inconsistent client pipeline and overreliance on referrals
• Commoditized offerings leading to price pressure and discounting
• Difficulty articulating a unique methodology and measurable outcomes
✓ 2–3x lift in qualified inbound leads within the first 90 days post-launch
✓ 20–40% improvement in proposal win rates due to enhanced authority
✓ Ability to command 25–50% premium pricing backed by IP and published proof