• Crowded, undifferentiated market where coaching services feel intangible and interchangeable
• Inconsistent pipeline relying on referrals; limited inbound demand and low-quality leads
• Difficulty commanding premium fees without visible, proprietary intellectual property
✓ 2-3x increase in qualified inbound leads within 6 months of launch
✓ 15-30% lift in close rates when the book is used as a leave-behind and pre-read
✓ 25-50% increase in speaking fees and more frequent paid engagements