• Coaching services feel commoditized, making it hard to differentiate and command premium pricing
• Lead flow is inconsistent, with high customer acquisition costs and long sales cycles
• Prospects struggle to trust intangible outcomes; authority and proof are not clearly conveyed
✓ 25–40% increase in qualified leads within 3–6 months of launch
✓ 15–30% price lift on core offers with improved close rates
✓ 20–35% reduction in sales cycle length via clarity and proof assets