• Crowded, look-alike coaching markets make differentiation and trust-building difficult
• Inconsistent messaging and lack of a codified framework reduce authority and sales confidence
• Lead generation relies on referrals; pipelines are volatile and CAC is high
✓ Inbound lead volume increases 2–5x within 90–180 days of launch
✓ Close rates improve 10–25% due to higher perceived authority and clearer proof
✓ Average deal size grows 20–40% as premium positioning supports value-based pricing