• Differentiation deficit in crowded consulting markets leads to commoditized pricing and stalled proposals
• Long, trust-heavy sales cycles without a tangible thought leadership asset to de-risk decisions
• Subject-matter expertise trapped in consultants’ heads, making scaling, onboarding, and quality control difficult
✓ Increase inbound opportunities 30–150% within 6–12 months via book-driven campaigns and earned media
✓ Shorten sales cycles by 20–40% as buyers self-educate and align to your methodology before first call
✓ Improve close rates 10–25% by using book-aligned diagnostics and case evidence to reduce perceived risk