• Differentiation is hard in a crowded consulting market with similar service descriptions and case studies
• Enterprise buyers face high risk and low trust, leading to long sales cycles and stalled deals
• Sales depend heavily on founder reputation and referrals, limiting scalable growth
✓ 20-40% reduction in average sales cycle time as buyers self-educate through the book
✓ 10-25% price premium achieved by repositioning as category authority
✓ 30-60% increase in qualified inbound leads within 6-12 months post-launch