• Long and complex enterprise sales cycles driven by low initial trust and high perceived risk
• Fragmented or inconsistent corporate narrative across regions, product lines, and executives
• Difficulty codifying a proprietary methodology or point of view into scalable enablement assets
✓ 10–30% reduction in sales cycle length for complex deals
✓ 20–50% increase in qualified inbound enterprise opportunities
✓ 10–25% uplift in average deal size through value-based selling