• Executive thought leadership sounds interchangeable, making it hard to stand out with C‑suite buyers.
• Enterprise sales cycles are long and high-risk due to low trust and unclear differentiation.
• Proprietary know-how is trapped in silos and not codified into a repeatable methodology.
✓ Pipeline growth: 20–40% lift in SQLs from targeted accounts within two quarters of launch.
✓ Deal velocity: 10–25% faster sales cycles for opportunities influenced by the book and related content.
✓ Pricing power: 8–15% premium achieved by elevating perceived category leadership and risk reduction.