• Executive time constraints delay or derail strategic content creation
• Complex, cross-functional expertise is hard to extract and structure into a cohesive narrative
• Differentiation is weak in crowded markets; corporate messaging sounds generic
✓ Revenue impact: 10–30% larger deal sizes by using the book as a trust accelerant in late-stage deals
✓ Pipeline growth: 25–100% lift in qualified enterprise opportunities via ABM campaigns anchored by the book
✓ Authority and visibility: 3–5x increase in top-tier media mentions and keynote invitations