• Fragmented executive point of view across regions and functions, resulting in inconsistent messaging and diluted market authority
• Slow, campaign-driven content cycles that cannot keep pace with market shifts, regulatory changes, or buyer expectations
• Expert knowledge trapped in SMEs and departing executives, creating institutional risk and missed enablement opportunities
✓ 30-150% qualified pipeline growth within 6-12 months by using the book as a flagship demand and ABM asset
✓ 10-25% reduction in enterprise sales cycle time from clearer problem framing, objection handling, and social proof
✓ 5-15% uplift in win rate and pricing power via differentiated frameworks and third-party validated claims