• Rising customer acquisition costs and margin squeeze across paid channels
• Heavy platform dependence (Amazon, Meta, Google) with algorithm volatility and limited differentiation
• Difficulty establishing category authority and trust to win higher-value B2B/retail partnerships
✓ 20–40% lift in qualified inbound leads within 90 days of launch
✓ 15–30% improvement in enterprise/retail close rates when the book is used in discovery and proposal stages
✓ 10–25% reduction in blended CAC via stronger brand search, referrals, and authority backlinks