• Crowded markets and feature parity make it hard to differentiate beyond price and promotions.
• Short buying cycles and channel fragmentation dilute brand authority with key decision-makers.
• Complex, data-heavy stories (LTV, CAC, cohort profitability) are difficult to communicate credibly.
✓ 2–4x increase in qualified inbound demos within 90 days of launch, driven by book-to-funnel CTAs.
✓ 15–30% improvement in enterprise close rates when the book is used as a credibility leave-behind.
✓ $250k–$1M in attributable pipeline in the first quarter from book-driven campaigns and partnerships.