• Hard to differentiate in crowded markets and explain a unique POV succinctly
• Long, trust-heavy sales cycles with limited credibility signals
• Founder expertise is tacit, not codified into scalable IP or offers
✓ 2–3x qualified inbound leads within 6 months of launch
✓ 20–40% improvement in close rates via authority and objection pre-handling
✓ 15–30% pricing power uplift through differentiated positioning and proof