• Long, trust-intensive sales cycles make it hard to differentiate in a crowded market
• Complex regulations and compliance risk constrain marketing claims and messaging
• Subject-matter expertise is trapped in silos and not codified into scalable assets
✓ 20-40% lift in qualified inbound leads within 6-9 months of launch
✓ 10-25% improvement in enterprise close rates due to elevated credibility and clearer problem framing
✓ Average deal size growth of 15-30% as the book reframes value and enables executive access