• Crowded, commoditized market makes it hard to differentiate services and justify premium pricing
• Inconsistent lead flow due to algorithm-dependent social media and referrals
• Difficulty winning higher-value B2B and corporate wellness contracts without enterprise credibility
✓ 3–7 additional qualified inbound leads per week within 60–90 days post-launch
✓ 25–60% lift in close rates on premium packages and corporate proposals
✓ 10–25% price increase with reduced pushback by reframing value around outcomes