• Price-driven competition and commoditization make differentiation difficult
• Trust and authority gaps slow sales cycles with premium and B2B buyers
• Lead generation plateaus as ads and short-form content lose impact
✓ 20–150% lift in qualified inbound leads from book-driven funnels
✓ 10–35% increase in average client value via premium packaging anchored to book IP
✓ Shorter sales cycles (15–40%) with enterprise buyers due to increased trust and clarity