• Difficulty establishing executive authority and trust in crowded markets
• Complex, tacit expertise that is hard to package into scalable, persuasive assets
• Long sales cycles with low-quality leads and inconsistent close rates
✓ Shorter sales cycles (e.g., 15–30% reduction) as prospects pre-qualify through the book
✓ Higher inbound lead volume and quality (e.g., 2–5x MQLs) driven by authority content
✓ Improved win rates and pricing power (e.g., +5–10 pts win rate; +10–25% premium accepted)