How to Write a General Business industry expertise

Common Challenges

• Low market differentiation and weak executive authority in crowded categories

• Complex ideas are hard to communicate clearly to buyers, boards, and media

• Long sales cycles and low trust slow down enterprise deals

Benefits

✓ 20–40% lift in qualified inbound leads within 6 months of launch

✓ 15–30% increase in close rates from authority and trust transfer to the sales process

✓ 1.5–3x growth in speaking fees and tier-1 media mentions