• Experts struggle to codify tacit knowledge into a scalable narrative that drives pipeline and partnerships
• Crowded markets make it hard to establish credible category leadership and pricing power
• Sales cycles stall due to low trust and insufficient proof beyond case studies and decks
✓ 20-40% reduction in average sales cycle by pre-educating prospects with a book
✓ 1.5-3x increase in inbound qualified leads driven by owned IP and book-fueled PR
✓ 15-35% lift in close rates when books are integrated into ABM and sales enablement