• Algorithm dependence and platform volatility create unpredictable income and audience reach
• Perception gap with executives; seen as entertainers rather than strategic partners
• Difficulty translating short-form content into defensible IP and premium offers
✓ Increase speaking fees by 30–100% within 6–12 months post-publication
✓ Grow inbound B2B partnership leads by 2–4x via book-driven authority
✓ Lift sponsorship close rates by 15–35% with a strategic, data-backed book