• Market saturation makes it hard for firms and partners to differentiate beyond bios and client alerts
• Translating complex legal analysis into clear business outcomes for executives and GCs is challenging
• Long sales cycles and high perceived risk slow decisions; buyers struggle to assess comparative value
✓ Revenue growth: 20–40% increase in qualified inbound matters within 12 months
✓ Pricing power: 8–15% uplift in effective rates or AFA premiums from perceived category leadership
✓ Sales velocity: 25–35% reduction in average time-to-engagement through clearer differentiation