• Difficulty differentiating in crowded practice areas where credentials look identical to buyers
• Long, trust-dependent sales cycles with limited ethical advertising levers and bar-compliance constraints
• Overreliance on referrals and RFPs leading to unpredictable pipeline and pricing pressure
✓ Increase qualified inbound leads by 25-60% within 6-12 months via targeted distribution and speaking tie-ins
✓ Lift average matter value by 10-30% through authority-based pricing and better-fit clients
✓ Improve proposal win rates by 15-35% as the book becomes a credibility anchor in RFPs and GC briefings