• Crowded channels and algorithm volatility make authority fleeting and hard to differentiate
• Enterprise buyers demand depth, proof, and strategic clarity that short-form content rarely provides
• Fragmented messaging across teams weakens the revenue narrative and confuses buying committees
✓ Increase qualified inbound opportunities by 25-70% within 6-12 months via book-led campaigns
✓ Shorten sales cycles by 15-35% as buying committees align around a clear, evidence-backed framework
✓ Lift win rates by 5-15 percentage points through improved credibility and sales enablement