• Inconsistent messaging and fragmented sales narratives across regions and roles
• Commoditization and price pressure due to weak value communication
• Slow onboarding and long ramp times; tribal knowledge remains uncodified
✓ Pipeline growth and top-of-funnel acceleration from inbound and ABM (+20–40%)
✓ Higher win rates via consistent messaging and proof-driven selling (+5–12 percentage points)
✓ Faster seller ramp and reduced onboarding time (30–50% reduction)