• Long, complex enterprise sales cycles with low trust and difficult differentiation
• Fragmented enablement assets leading to inconsistent messaging across the revenue team
• Reliance on founder-led selling without a scalable, codified methodology
✓ Influenced pipeline lift of 20–40% via book-driven ABM and executive gifting
✓ Win-rate improvement of 5–12% by standardizing discovery, value narrative, and objection handling
✓ Sales cycle reduction of 10–25% as buyers gain clarity and internal alignment faster