How to Write a Sales & Sales Enablement thought leadership

Common Challenges

• Deals stall late in cycle due to limited executive trust and weak differentiation.

• Fragmented sales messaging across regions and roles creates inconsistent buyer narratives.

• Insufficient inbound authority leads to overreliance on paid channels and outbound.

Benefits

✓ Pipeline growth of +20-40% within 2-3 quarters from inbound and partner activation.

✓ Win-rate uplift of +5-15% via executive access and trust-based differentiation.

✓ Average deal size increase of +10-25% through value-led, strategic positioning.