How to Write a Technical & Engineering professional books

Common Challenges

• Translating complex engineering expertise into clear, executive-ready narratives that influence non-technical buyers

• Fragmented SME knowledge and inconsistent messaging across product, sales, and marketing

• Long enterprise sales cycles with risk-averse stakeholders who demand standards alignment and quantified ROI

Benefits

✓ 25–50% lift in marketing-qualified to sales-qualified leads within 90–180 days

✓ 15–30% reduction in sales cycle time for complex/regulated deals

✓ 10–25% increase in average contract value via value-based conversations and executive alignment