• Margin squeeze from scope creep and discounting
• Rising client acquisition costs and lower inbound quality
• Inconsistent thought leadership and weak founder/exec personal brands
✓ From idea to full draft in under 1 hour; publish faster than competitors
✓ Increase MQLs 25-60% via authoritative, problem-solution content
✓ Lift proposal win rate 8-20% with proof-first, risk-reversal chapters