How to Write a General Business how to guides

Common Challenges

• AI adoption is stalled by unclear ROI, tool sprawl, and fragmented pilots that never scale

• Rising customer acquisition costs and longer sales cycles due to eroding differentiation and content gaps

• Subject-matter expertise is trapped in busy leaders’ heads, making it hard to codify SOPs and playbooks

Benefits

✓ Publish professional how‑to guides in under 1 hour—no writing experience needed

✓ 10x content throughput while reducing outsourced writing costs by 60–80%

✓ Lower CAC by 15–25% through authority content that pre-answers objections