• Unclear niche and messaging causing low-quality leads
• Inconsistent client acquisition and overreliance on referrals
• Time-consuming content creation with little ROI
✓ 2–5x opt-in rates with a high-value workbook lead magnet
✓ 15–30% lift in discovery-to-client conversion using structured pre-work
✓ 10–20% increase in client retention with standardized progress tracking