• Rising client acquisition costs across paid social and search with declining ROAS
• Retention challenges in hybrid and remote coaching models (drop-off after weeks 4-6)
• Content creation bottlenecks for trainers and studios lacking time or writing skills
✓ Lower CAC by replacing cold outreach with authoritative case studies that convert
✓ Higher close rates from proof-driven sales calls (+10–20 percentage points typical)
✓ Improved retention via transparent expectations and adherence frameworks shared pre-sale