• Client acquisition is harder amid industry consolidation and ALSP competition, creating fee pressure and longer sales cycles
• Attorneys lack time for consistent, high-quality content; billable hour demands crowd out marketing and knowledge capture
• Inconsistent case study quality; stories drift into legalese and miss business outcomes clients care about
✓ Increase qualified consultations 25–50% by publishing consistent, credible case studies
✓ Shorten RFP/proposal cycles 10–20% with matter evidence and outcomes pre-packaged
✓ Improve close rates 10–30% by aligning stories to buyer pain points and KPIs