• Pressure to adopt AI without compromising ethics, privilege, or confidentiality
• Commoditization of routine work and margin squeeze from ALSPs and in-house teams
• Client acquisition struggles: fewer referrals, higher paid-search costs, and content fatigue
✓ Create authority-building assets fast without hiring ghostwriters or diverting billable time
✓ Differentiate on expertise with practical, outcome-focused toolkits clients actually use
✓ Generate qualified leads via gated downloads and follow-on webinars