• Lead costs are rising while conversion rates lag across paid portals and social ads
• Low inventory, higher rates, and longer decision cycles pressure margins and time-to-close
• Agents struggle to produce consistent, authority-building content that attracts ideal clients
✓ Increase inbound leads while lowering cost per lead and shortening time-to-appointment
✓ Win more listings with authority content that proves process, value, and expertise
✓ Save 5-10 hours per week per agent through documented, AI-assisted workflows