How to Write a Sales & Sales Enablement case studies

Common Challenges

• Deals stall without credible, buyer-relevant proof and quantified outcomes

• Reps lack fresh, role-specific case studies; creating them takes weeks and drains SME time

• Enablement content goes unused; assets aren’t mapped to stages, objections, or personas

Benefits

✓ Go from idea to complete draft in under 60 minutes

✓ Increase opportunity win rate 3–7 points with targeted proof assets

✓ Reduce sales cycle length 10–20% by addressing risk and ROI earlier