• Fragmented sales tech stacks and content sprawl create inconsistent workflows
• Remote and hybrid teams struggle to align on messaging and process
• Buying committees have grown, slowing cycles and raising no-decision risk
✓ Faster pipeline velocity with 10-20% shorter sales cycles
✓ Higher win rates (+3 to +7 percentage points) through consistent execution
✓ Reduced ramp time (20-40%) via role-based micro playbooks