• Low website and blog traffic-to-subscriber conversion rates
• Generic offers misaligned with buyer intent and lifecycle stage
• Weak value propositions, titles, and covers that fail to capture attention
✓ 2–5x higher opt-in rates with tightly scoped, high-utility ebooks
✓ Improved lead quality through intent-based segmentation and tailored CTAs
✓ Lower customer acquisition cost by building an owned audience