• Unclear niche messaging makes lead magnets feel generic and low-value
• Crowded market with similar offers reduces differentiation and opt-in rates
• Traffic exists but landing pages and CTAs underperform, leading to low conversions
✓ Higher opt-in rates from precise, problem-focused value propositions
✓ Lower cost per lead by leveraging evergreen assets and organic distribution
✓ Warm leads that convert faster to discovery calls and paid programs