• Rising customer acquisition costs from paid ads and marketplaces
• Low opt-in rates from store traffic and social visitors
• Over-reliance on discounts that erode margins and train deal-seeking behavior
✓ Higher opt-in rates and lower cost per subscriber versus generic pop-ups
✓ Richer first-party data for segmentation, enabling targeted campaigns and higher LTV
✓ Education-led nurturing that shortens the path to purchase and increases AOV