• Rising paid media costs make list growth unsustainable without better onsite conversion.
• Generic offers lead to low opt-in rates on product/category pages and mobile popups.
• Lead quality is inconsistent, causing low engagement and poor revenue per subscriber.
✓ Higher opt-in rates from value-first, category-aligned offers (often 2–4x vs. discount-only).
✓ Improved lead quality and segmentation for targeted lifecycle emails and higher CLV.
✓ Lower customer acquisition cost by growing an owned audience you can re-market to.