• Strict compliance and content approvals slow down campaign launches and limit messaging flexibility
• Low consumer trust and high skepticism due to scams and complex products reduce opt-ins
• Targeting high-intent prospects is difficult under privacy rules and limited audience data
✓ Higher opt-in rates by offering specific, short-form value closely tied to intent
✓ Improved lead quality via embedded segmentation questions at download
✓ Lower acquisition cost versus consultations or long webinars